DYSON
Digital & Physical Experience Designer
Specialised in beauty and wearables, leading the launch of products such as the Dyson Airstrait, Supersonic Nural, and Zone. Designed digital and physical experiences across web, social media, email, and in-store displays.
Additionally, contributed to global campaigns for key calendar moments and collaborated with engineers through user trials for the Dyson OnTrac.
April, Two thousand and twenty-two - September, Two thousand and twenty-four
CALENDAR MOMENTS | GLOBAL DESIGN & ENHANCEMENTS
Including key moments such as Summer, Father's Day, and Back to School, this project involved refreshing all global campaign pages with enhancements like animated hero banners and iconography filters. These features were developed, tested, and trialed in collaboration with our enhancements team.
GIFTING PAGE | GLOBAL DESIGN & ENHANCEMENTS
Collaborated with the digital experience team to lead the rollout of a global refresh across all gifting pages. The trialed and tested enhancements resulted in a 24% increase in basket-to-purchase conversions after the launch.
FATHERS DAY | EMAIL & SOCIAL OPT OUT CAMPAIGN
Designed all global calendar moments email and social campaigns, and introduced opt-out emails for Father's Day-related communications. This initiative was a company first, marking a significant step towards being more sensitive to Dyson owners who may prefer not to receive such content during this time. The campaign received widespread praise on social media from consumers.
